The Altman Family believes so strongly in ESTA's Behind the Scenes initiative that it issued a challenge to help launch the program. They would match every dollar raised in the first year, dollar for dollar, up to $125,000. The Entertainment Technology Industry answered that challenge in just eight months, with over $150,000 raised in donations and pledges.
The industry has stepped up in many different ways. At LDI 2005, The ESTA Foundation Board of Directors announced personal donations totaling $30,000, and the raffle of a Harley Davidson raised both funds and awareness for the program. In December, several companies supported the program as part of their holiday charitable giving. At the 2006 USITT Conference & Stage Expo, Behind the Scenes and the Long Reach Long Riders joined forces to hold a multi-prize raffle launching fundraising for the Long Riders' annual cross-country motorcycle trip. The Live Design Honors included a silent auction; the Broadway shops gathered for a Tony Awards benefit party; and companies, union locals, and venues used the new fundraising coordinator toolkits to launch workplace giving campaigns.
The Foundation Board of Directors awarded a limited number of grants in the first year with the first grant presented in May. A goal of five million dollars has been set for the endowment. Behind the Scenes is an initiative of The ESTA Foundation to provide industry members with financial support when they are seriously ill or injured. For more information about Behind the Scenes, to donate, or to apply for a grant, visit www.estafoundation.org.
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