The publishers of Entertainment Design and Lighting Dimensions magazines have merged two print properties into a new multimedia information franchise entitled Live Design. The move addresses significant market trends and challenges faced by both magazines' core readers.
"The editorial content in Entertainment Design and Lighting Dimensions has continuously provided readers with innovative and cutting-edge information," says David Johnson, editorial director and associate publisher of Live Design. "With the current convergence of lighting, staging and projection within the industry, our name change and content blending seems the logical next step. Live Design now provides one convenient resource for entertainment technology professionals to access design, business, and technology information they must have to be successful."
Editorially, Live Design will provide a complete perspective on the art of entertainment design, and the impact that convergence has on current and future trends.
"The blended circulation of the new publication provides advertisers with a larger, more diverse reach to industry buyers at a significant savings on advertising investment," Mr. MacDonald noted. "The Live Design brand offers access to buyers in print, as well as through targeted e-newsletters; unparalleled events like LDI; a redesigned and comprehensive website; and more.
"Live Design's multimedia franchise also includes Theatre Quarterly, a supplement devoted to the theatre market, from Broadway to regional to Las Vegas. We will continue to serve the needs of audio, lighting, projection, set, and costume professionals in that important market niche," MacDonald added. Visit www.livedesignonline.com to learn more.