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Conference & Stage Expo
For the Record
Celebrating Big at 50th Bash

For 50 years, the USITT Annual Conference & Stage Expo has been the trade show for students and educators in theatre technology. ETC is celebrating the historic event with new products, student-only perks, and an ongoing party.

Get to USITT early for the Fifty & Nifty kickoff. ETC is co-sponsoring the bash.

When the Expo show doors open, follow the blaze of color to ETC’s booth (630) where Selador Series LED fixtures will be beaming bright -- including ETC’s new Vivid -R and Vivid Fire and Ice. Demo the newest additions to ETC’s dimming line. See how SmartBar 2 and SmartModule 2 save time, space, and budgets. Also making its big USITT debut is ETC Rigging, which includes ETC’s innovative Prodigy motorized-hoist systems and QuickTouch controls.

Student visitors to ETC’s booth will score exclusive ETC USITT swag. Line up at ETC’s welcome desk, swipe your show badge, and get an iconic T-shirt. While there, pick up a VIP Student Pass for ETC’s Student Session celebrating its 10th anniversary. (The pass is required to attend.) Meet ETC at this student-only forum, Q&A session, trivia game, and swag fest.

The ETC Connect Lounge will be open again this year to help students with last-minute portfolio needs. Computers, scanners, and printers, plus ETC staff with one-on-one advice, will be at the ready.

USITT’s Conference also kicks off ETC’s LDI Student-Sponsorship application season. Hard-copy forms will be available at the ETC booth. Graduate students and senior undergrads studying lighting, theatre tech, or related fields are encouraged to apply for this all-expense-paid trip to the LDI tradeshow, October 22 to 24 in Las Vegas, Nevada. Applications are also available online at

USITT’s Old and New Product Showcase will be another chance to snag ETC swag and learn more about theatre-tech history. See ETC’s latest and greatest products plus vintage blasts from the past.

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Blog Discusses Advantages of LED Lighting

The latest post on Rose Brand’s “Know How” blog at describes Neoflex installation techniques and design options. Neoflex is a flexible strip of diffused LED lighting that’s available in colors. It is 70 percent more energy efficient than cold cathode Neon and maintains a consistent color throughout its 50,000 hour lifespan.

Rose Brand is the premier provider of FR fabrics, stage curtains, custom sewn creations and production supplies for live entertainment, film, TV, display, house of worship, schools and event organizations.

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Firms form New Partnership

Nemetschek North America announced a new partnership with City Theatrical. This partnership will allow both companies to cross sell and market their products to professionals and schools focused on the entertainment and lighting design industries.

Acting as a U.S. distributor partner, City Theatrical will sell Vectorworks Spotlight and Vectorworks Designer software through its distributor network of over 200 lighting dealers in all major cities. Nemetschek North America, in turn, will be able to offer its customers the product Lightwright 5, a quintessential tool for tracking all aspects of selecting and arranging, numbering and comparing, assigning, and footnoting lighting paperwork. For more information, visit

Nemetschek North America is a wholly owned subsidiary of Nemetschek AG. A global leader in design technologies, Nemetschek North America has been developing CAD software for the AEC, entertainment, landscape design, and manufacturing fields since 1985. For more information, visit

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Takes Field at Superbowl, Acquires Company

When the legendary rock band The Who took the stage at the Sun Life Stadium in Miami, Florida for the Bridgestone Super Bowl XLIV Halftime Show, Production Resource Group (PRG) provided the lighting package and crew for the show, one of the most intense 12 minutes in live entertainment.

PRG recently acquired Davis Audio Visual (Davis), a Denver-based company. The acquisition reinforces PRG’s position as the foremost provider of client services, equipment and technology in the entertainment, meetings, and events industry. Davis, one of the oldest and most respected AV companies, provides all aspects of audiovisual and computer management services for associations and corporations throughout North America and Europe.

For more information on PRG, visit

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